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Online Shopping Figures For the UK
Since its humble beginnings the market for online shopping has grown steadily. This is evident especially in the UK where e-commerce accounts for 20% of retail sales.
Shopping online is a common way for consumers to explore brands and purchase. About 45% of consumers prefer to "buy online and then pick it up at the store". This is a shift in consumer habits that brick-and mortar shops must be aware of.
1. Online retail sales in the UK
It's not a secret that sales on retail websites have increased dramatically in the UK over recent years. According to the 2023 statistics, the B2C online market is predicted to grow to $120 billion by the end of the year. This increase is the result of shifting consumer habits and the adoption by retailers of digital transformation technologies. As a result bricks and mortar stores are experiencing a decline in popularity as more shoppers prefer online retailers to make their purchases.
In order to do this, it is important that both omni-channel and pureplay retailers understand what motivates shoppers to purchase online. To help you do this, we've compiled a collection of retail sales figures and other statistics that are both eye-opening as well as revealing.
Fashion is the most popular retail industry in the UK, accounting for 28 percent of all e-commerce sales. This is probably due to a greater variety of products that are available and the convenience of being able to try on clothes without leaving the comfort of your home. Electronics is the second most popular item, accounting for 16% of e-commerce sales. This is probably due to the constant need for new gadgets and a desire to keep up with the latest technology. Hobbies and leisure items are also a favorite purchase online, with 15% of all e-commerce sales.
When asked what factors drive consumers to shop online, 57 percent of UK customers cited convenience as the main reason. This is followed by 48% who pointed to price comparison, and 37% who said they were looking for special discounts or offers. These findings suggest that UK consumers are less influenced by price than their European counterparts, and are more focused upon convenience and a wide product selection.
2. Online shopping in the UK
Shopping online is now a regular part of the lives of many UK consumers. Nearly half of UK residents aged 65 or older have made a purchase on the internet within the last year. Shoppers can pick from a range of payment options, and decide when and how their products delivered.
Price, convenience and accessibility are among the top reasons why customers shop online. In fact, 57% of shoppers cite convenience as the primary reason for shopping online. Then, another 48% of them cited lower prices while 37% said they have a wider variety of options.
UK consumers are also becoming more environmentally conscious with regards to their shopping online. 79 percent of UK customers recycle boxes and other packaging material from their online purchases. They can be able to take action if they find that their purchases are not packaged in an eco friendly manner.
Certain consumers want to make their shopping experience more personal. They are not just trying to reduce their environmental impact, but also to reduce their carbon footprint. For example, 35 percent of UK consumers have purchased clothing, footwear, and accessories from a retailer that has their size information saved. This allows them to bypass the return process and obtain what they want faster.
Incredibly, UK shoppers are reported to be more willing to wait for their online orders than they were during the pandemic. This could be due to the fact that UK shoppers are more accustomed to the slow delivery times and are aware of the length of time it takes to receive an item through the mail.
3. Online shopping in the UK according to the age group
Online shopping is very popular in the UK. The most popular purchases are clothing and accessories, followed by food items, and finally media like movies and music. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. These events are very convenient for shoppers. It is also easy to compare prices and items online when making these kinds of purchases.
It is essential to realize that online shoppers are diverse. This makes it vital for e-commerce businesses to know the demographics their customers are seeking when they purchase products. In addition to this it is crucial to know how much time each age group is spending shopping online. The younger generation, for example is more likely to use mobile devices to shop than any other age group. This is due to the fact that the younger generation is time-poor and uses a variety of devices to complete online tasks.
The older generation on the other hand tend to have more cautious buying online from uk to ireland habits and are less swayed by the online ads. They also prefer to visit high-end stores to experience products before making a purchase. But this doesn't mean they will not buy online due to the convenience and ease of online shopping is extremely appealing to them.
A second interesting factor to consider when shopping online is that older people are more likely than younger generations to anticipate and demand free shipping on all of their purchases. They are also more likely to abandon carts if shipping costs seem excessive. In addition 61% of those over 55 say they'll add more items to their cart to get to the free delivery threshold.
4. Online shopping in the UK by gender
In the UK both genders are equally likely to shop online. However, women are more likely to make large purchases, like electrical appliances or furniture, than men. Both groups tend to spend more on fashion, home and garden products, consumer electronics, and products for beauty and health.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of consumers are influenced by how a retailer responded to the COVID-19 pandemic, with 69% seeking out brands that are supportive of and are in close contact with their local communities.
Shoes and clothing are the most popular products for online shopping in the UK. In fact, 62 percent of female British online shoppers purchased these items in 2020. Online sales aren't just only limited to clothing. Other items like jewellery, kitchenware and sports items are also available.
Shopping online has become more popular for finding the best deals. In fact, some analysts have predicted that e-commerce sales will make up nearly one third of all retail sales by 2024.
While some retailers struggle to keep up with the growth in online sales, others are thriving. In particular the rise of online sales for health, fashion, beauty, home and gardening as well as consumer electronic.
In the near future the online shopping market for these items is expected to continue to grow. As the number of people who use the internet is growing it is expected that online shopping figures uk shopping will be more popular in the near future. With the growing popularity of this method of shopping, it's crucial for retailers to ensure that their websites are optimized for mobile devices and provide a secure and easy checkout process.
5. Online shopping in the UK by region
The UK is a top European online retail market. When they shop online the British consumers are mostly influenced by convenience, price, and a variety of products. These factors make it a perfect place for retailers to build their online presence and offer a seamless online shopping experience.
During the COVID-19 epidemic, online sales grew significantly because consumers were looking for secure and convenient alternatives to store purchases. This trend has continued post-pandemic, as consumers continue to embrace online shopping as an attractive alternative.
Online shopping is an important component of UK retail, and some estimates suggest that it will make up three-quarters of retail sales by 2024. This growth is fueled by increasing consumer adoption of ecommerce and advancements in technology.
57 percent of UK online shoppers say that convenience is the main reason they shop online. This is closely followed by 48% who say that it is easier to find deals and special offers and 37% who say there's a greater variety of products that are available online. In Europe, a higher proportion of shoppers mention lower prices as a key reason for them to buy online.
Consumers are also open to trying new brands and products when they shop online. Nearly a quarter of online shoppers have bought products they have never bought on the high-street before, and half are willing to test new products when shopping on an online marketplace like Amazon. UK customers are awed by the buy now and pay later checkouts. 29 percent of online shoppers have made use of this method in the past year.
A strong online return policy for the UK is also a key aspect of ecommerce. A majority of online buyers (59 percent) go through a retailer's return policy before buying, and nearly half expect retailers to arrange and pay for return shipping.
Since its humble beginnings the market for online shopping has grown steadily. This is evident especially in the UK where e-commerce accounts for 20% of retail sales.
Shopping online is a common way for consumers to explore brands and purchase. About 45% of consumers prefer to "buy online and then pick it up at the store". This is a shift in consumer habits that brick-and mortar shops must be aware of.
1. Online retail sales in the UK
It's not a secret that sales on retail websites have increased dramatically in the UK over recent years. According to the 2023 statistics, the B2C online market is predicted to grow to $120 billion by the end of the year. This increase is the result of shifting consumer habits and the adoption by retailers of digital transformation technologies. As a result bricks and mortar stores are experiencing a decline in popularity as more shoppers prefer online retailers to make their purchases.
In order to do this, it is important that both omni-channel and pureplay retailers understand what motivates shoppers to purchase online. To help you do this, we've compiled a collection of retail sales figures and other statistics that are both eye-opening as well as revealing.
Fashion is the most popular retail industry in the UK, accounting for 28 percent of all e-commerce sales. This is probably due to a greater variety of products that are available and the convenience of being able to try on clothes without leaving the comfort of your home. Electronics is the second most popular item, accounting for 16% of e-commerce sales. This is probably due to the constant need for new gadgets and a desire to keep up with the latest technology. Hobbies and leisure items are also a favorite purchase online, with 15% of all e-commerce sales.
When asked what factors drive consumers to shop online, 57 percent of UK customers cited convenience as the main reason. This is followed by 48% who pointed to price comparison, and 37% who said they were looking for special discounts or offers. These findings suggest that UK consumers are less influenced by price than their European counterparts, and are more focused upon convenience and a wide product selection.
2. Online shopping in the UK
Shopping online is now a regular part of the lives of many UK consumers. Nearly half of UK residents aged 65 or older have made a purchase on the internet within the last year. Shoppers can pick from a range of payment options, and decide when and how their products delivered.
Price, convenience and accessibility are among the top reasons why customers shop online. In fact, 57% of shoppers cite convenience as the primary reason for shopping online. Then, another 48% of them cited lower prices while 37% said they have a wider variety of options.
UK consumers are also becoming more environmentally conscious with regards to their shopping online. 79 percent of UK customers recycle boxes and other packaging material from their online purchases. They can be able to take action if they find that their purchases are not packaged in an eco friendly manner.
Certain consumers want to make their shopping experience more personal. They are not just trying to reduce their environmental impact, but also to reduce their carbon footprint. For example, 35 percent of UK consumers have purchased clothing, footwear, and accessories from a retailer that has their size information saved. This allows them to bypass the return process and obtain what they want faster.
Incredibly, UK shoppers are reported to be more willing to wait for their online orders than they were during the pandemic. This could be due to the fact that UK shoppers are more accustomed to the slow delivery times and are aware of the length of time it takes to receive an item through the mail.
3. Online shopping in the UK according to the age group
Online shopping is very popular in the UK. The most popular purchases are clothing and accessories, followed by food items, and finally media like movies and music. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. These events are very convenient for shoppers. It is also easy to compare prices and items online when making these kinds of purchases.
It is essential to realize that online shoppers are diverse. This makes it vital for e-commerce businesses to know the demographics their customers are seeking when they purchase products. In addition to this it is crucial to know how much time each age group is spending shopping online. The younger generation, for example is more likely to use mobile devices to shop than any other age group. This is due to the fact that the younger generation is time-poor and uses a variety of devices to complete online tasks.
The older generation on the other hand tend to have more cautious buying online from uk to ireland habits and are less swayed by the online ads. They also prefer to visit high-end stores to experience products before making a purchase. But this doesn't mean they will not buy online due to the convenience and ease of online shopping is extremely appealing to them.
A second interesting factor to consider when shopping online is that older people are more likely than younger generations to anticipate and demand free shipping on all of their purchases. They are also more likely to abandon carts if shipping costs seem excessive. In addition 61% of those over 55 say they'll add more items to their cart to get to the free delivery threshold.
4. Online shopping in the UK by gender
In the UK both genders are equally likely to shop online. However, women are more likely to make large purchases, like electrical appliances or furniture, than men. Both groups tend to spend more on fashion, home and garden products, consumer electronics, and products for beauty and health.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of consumers are influenced by how a retailer responded to the COVID-19 pandemic, with 69% seeking out brands that are supportive of and are in close contact with their local communities.
Shoes and clothing are the most popular products for online shopping in the UK. In fact, 62 percent of female British online shoppers purchased these items in 2020. Online sales aren't just only limited to clothing. Other items like jewellery, kitchenware and sports items are also available.
Shopping online has become more popular for finding the best deals. In fact, some analysts have predicted that e-commerce sales will make up nearly one third of all retail sales by 2024.
While some retailers struggle to keep up with the growth in online sales, others are thriving. In particular the rise of online sales for health, fashion, beauty, home and gardening as well as consumer electronic.
In the near future the online shopping market for these items is expected to continue to grow. As the number of people who use the internet is growing it is expected that online shopping figures uk shopping will be more popular in the near future. With the growing popularity of this method of shopping, it's crucial for retailers to ensure that their websites are optimized for mobile devices and provide a secure and easy checkout process.
5. Online shopping in the UK by region
The UK is a top European online retail market. When they shop online the British consumers are mostly influenced by convenience, price, and a variety of products. These factors make it a perfect place for retailers to build their online presence and offer a seamless online shopping experience.
During the COVID-19 epidemic, online sales grew significantly because consumers were looking for secure and convenient alternatives to store purchases. This trend has continued post-pandemic, as consumers continue to embrace online shopping as an attractive alternative.
Online shopping is an important component of UK retail, and some estimates suggest that it will make up three-quarters of retail sales by 2024. This growth is fueled by increasing consumer adoption of ecommerce and advancements in technology.
57 percent of UK online shoppers say that convenience is the main reason they shop online. This is closely followed by 48% who say that it is easier to find deals and special offers and 37% who say there's a greater variety of products that are available online. In Europe, a higher proportion of shoppers mention lower prices as a key reason for them to buy online.
Consumers are also open to trying new brands and products when they shop online. Nearly a quarter of online shoppers have bought products they have never bought on the high-street before, and half are willing to test new products when shopping on an online marketplace like Amazon. UK customers are awed by the buy now and pay later checkouts. 29 percent of online shoppers have made use of this method in the past year.
A strong online return policy for the UK is also a key aspect of ecommerce. A majority of online buyers (59 percent) go through a retailer's return policy before buying, and nearly half expect retailers to arrange and pay for return shipping.
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