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Does your organization react or touch upon breaking information, or political and social issues? For curated employee advocacy posts, can staff add their very own copy or are there particular captions that must be used? When posting about your model, are there sure pictures to avoid? For employees creating posts in your brand channels, what's your brand voice? Are there any words or tones you need to keep away from? Providing reside trainings in tandem with on-demand options ensures everyone can study primarily based on their availability. However this additionally permits employees to revisit trainings, request entry to particular social media administration app—like Sprout—and find documentation that outlines how you can post and interact the social crew. For instance, at a previous company I worked for, the PR crew held quarterly social media trainings for brand spanking new workers. These classes covered brand voice and values, the do’s and don’ts of photos and model-friendly language.

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