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Online Shopping Figures For the UK
Since its infancy, the online retail market has continued to grow. This is particularly evident in the UK where ecommerce is responsible for 20% of retail sales.
Many people shop online to research brands before making a purchase and 45% of them prefer to "buy online, then pick up in stores". This is a fascinating shift in consumer behavior that bricks and mortar stores should take note of.
1. Online retail sales in the UK
There's no denying that online sales of merchandise have grown dramatically in the UK over recent years. In fact, according to 2023 statistics the B2C e-commerce market is set to hit almost $120 billion by the end of next year. This growth is fueled by changing consumer shopping habits and the adoption of digital transformation technologies by retailers. In the end bricks and mortar shops are experiencing a decline in popularity as more shoppers turn to online retailers for their purchases.
To do this, it's crucial that both pureplay and omnichannel retailers know what drives shoppers to purchase online. We've put together retail sales figures and stats that are both eye opening and revealing to help you.
Of all the retail sectors that are available, fashion is the most popular with 28 percent of all sales on e-commerce in the UK. This is likely due to a greater variety of merchandise that are available and the convenience of being able to try on clothes without having to leave home. Electronics is the second most popular item, accounting for 16% of the sales on e-commerce. This is likely because of the constant demand for new technology and the desire to keep up with the latest technology. Leisure and hobbies are also a favorite purchase online, accounting for 15% of all e-commerce sales.
When asked about the reason they shop online, 57% cited convenience. This is followed by 48% who cited price comparison, and 37% who indicated they were looking for special deals or discounts. These results suggest that consumers in the UK are less driven by price than their European counterparts and are more focused on convenience and a broad variety of products.
2. Online shopping in the UK
Shopping online is now a regular aspect of life for a lot of UK residents. Nearly half of UK residents aged 65 or older have made a purchase online in the past year. Shoppers can pick from a variety of payment options and choose the time and method they'd like their purchases delivered.
Price, convenience and accessibility are among the top reasons why customers shop online. In fact 57% of online shoppers say that convenience is the primary motive behind their shopping. Additionally, 48% cited lower prices while 37% mentioned a greater variety of options.
Online shopping habits of UK customers are also becoming more environmentally conscious. 79% of UK customers recycle boxes and other packaging material from their online purchases. They can decide to take action if their purchases are not packaged in an eco friendly manner.
Some customers want to make their online shopping experience more personal. They are not just trying to reduce their environmental impact but also to reduce their carbon footprint. For example 35% of UK customers have purchased clothes, footwear, or accessories from a retailer that has their measurements on the file. This lets them avoid the return process and obtain what they want faster.
It is interesting to consider that UK shoppers have been reported to be more willing than ever to wait for online orders. This could be because they are used to the slow delivery times and are more aware of the time it takes for an item to be delivered in the mail.
3. Online shopping in the UK according to age group
Online shopping in the UK is a popular activity for many people. The most sought-after purchases are clothing and accessories, followed by groceries, and finally media such as music and movies. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. These events are very convenient for shoppers. Online Shopping Figures Uk comparisons of products and prices are also possible when making these purchases.
It is important to know that online shoppers are a diverse group. This makes it vital for online retailers to know the demographics their customers are searching for when buying products. In addition, it is also important to know how much time each age group spends shopping online. The younger generation, for example, is more likely to use mobile devices to shop than any other group. This is due to the fact that the younger generation is time-poor and will make use of multiple devices to accomplish online tasks.
The older generations however tend to have more conservative buying habits and are less influenced by advertisements on the internet. They are also more likely to visit high street stores to feel and see products prior to making an purchase. However, this doesn't mean they don't shop online due to the convenience and ease of use of online shopping remains very appealing to them.
Another interesting aspect to think about when it is about online shopping is that the older generation is more likely to anticipate and demand free delivery on all of their purchases. In addition, they tend to drop their carts when they believe that shipping costs are too high. Additionally, 61% of those over 55 say they'll add additional items to their cart in order to meet the free delivery threshold.
4. Online shopping in the UK depending on gender
In the UK both genders are equally likely to shop online. Women are more likely than men to make big purchases, such as furniture and electrical appliances. Both groups are also more likely to purchase fashion as well as health and beauty as well as home and garden and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies, 70% of shoppers were affected by the response of retailers to the COVID-19 outbreak. 69% of these shoppers looked for brands that supported and collaborated with their local community.
Shoes and clothing are among the most requested items to buy online in the UK. In fact 62 percent of British women who shop online purchased these items by the year 2020. However the online sales don't just apply to clothing with a wide range of other products available like kitchenware, jewellery and sports goods.
Online shopping has become more popular for finding the most affordable deals. In fact, some analysts predict that ecommerce sales will account for nearly one-third of all retail sales in 2024.
While some retailers struggle to cope with the increase in online sales, others are flourishing. Particularly the online market is booming for health, fashion and beauty, home and gardening, and consumer electronics.
In the near future, online shopping for these products is expected to continue to grow. As the number of internet users is growing it is expected that online shopping will become more popular in the future. With the increasing popularity of this method of shopping, it's essential for retailers to make sure their sites are optimized for mobile devices and that they offer an easy and secure checkout process.
5. Online shopping in the UK, by region
The UK is among the leading European ecommerce markets. When shopping online the British consumers are mostly influenced by price, convenience and the variety of items. These factors make it a great location for retailers looking to invest in their web presence and provide seamless shopping.
During the COVID-19 epidemic, online sales grew significantly as consumers opted for safe and convenient alternatives to instore purchases. This trend has continued following the pandemic as consumers continue to embrace shopping online as an alternative.
Online shopping is a major component of UK retail and some estimates suggest that it could make up one-third of sales by 2024. This growth is fueled by the increasing popularity of ecommerce among consumers and advancements in technology.
57% of UK online shoppers believe that convenience is the main reason why they shop online. This is followed by 48% who say that it is easier to discover special deals and offers and 37% of shoppers say there is a wider range of products available online. This contrasts with Europe, where a greater percentage of shoppers stated lower prices as the primary reason for their choice to shop online.
Consumers are also willing to try new brands and products when they shop online. Online consumers are open to trying new products and brands. Half of them are willing to try new brands when they shop on marketplaces like amazon uk online shopping clothes. Pay-as-you-go checkouts are a common choice for UK shoppers with 29% of online shoppers using a buy now pay later option in the last year.
Additionally, a robust online return policy is a crucial aspect of the online shopping environment in the UK. The majority of buyers (59 percent) check the return policy of a retailer prior Online shopping figures Uk to purchasing, and nearly half expect the retailer to arrange and pay for return shipping.
Since its infancy, the online retail market has continued to grow. This is particularly evident in the UK where ecommerce is responsible for 20% of retail sales.
Many people shop online to research brands before making a purchase and 45% of them prefer to "buy online, then pick up in stores". This is a fascinating shift in consumer behavior that bricks and mortar stores should take note of.
1. Online retail sales in the UK
There's no denying that online sales of merchandise have grown dramatically in the UK over recent years. In fact, according to 2023 statistics the B2C e-commerce market is set to hit almost $120 billion by the end of next year. This growth is fueled by changing consumer shopping habits and the adoption of digital transformation technologies by retailers. In the end bricks and mortar shops are experiencing a decline in popularity as more shoppers turn to online retailers for their purchases.
To do this, it's crucial that both pureplay and omnichannel retailers know what drives shoppers to purchase online. We've put together retail sales figures and stats that are both eye opening and revealing to help you.
Of all the retail sectors that are available, fashion is the most popular with 28 percent of all sales on e-commerce in the UK. This is likely due to a greater variety of merchandise that are available and the convenience of being able to try on clothes without having to leave home. Electronics is the second most popular item, accounting for 16% of the sales on e-commerce. This is likely because of the constant demand for new technology and the desire to keep up with the latest technology. Leisure and hobbies are also a favorite purchase online, accounting for 15% of all e-commerce sales.
When asked about the reason they shop online, 57% cited convenience. This is followed by 48% who cited price comparison, and 37% who indicated they were looking for special deals or discounts. These results suggest that consumers in the UK are less driven by price than their European counterparts and are more focused on convenience and a broad variety of products.
2. Online shopping in the UK
Shopping online is now a regular aspect of life for a lot of UK residents. Nearly half of UK residents aged 65 or older have made a purchase online in the past year. Shoppers can pick from a variety of payment options and choose the time and method they'd like their purchases delivered.
Price, convenience and accessibility are among the top reasons why customers shop online. In fact 57% of online shoppers say that convenience is the primary motive behind their shopping. Additionally, 48% cited lower prices while 37% mentioned a greater variety of options.
Online shopping habits of UK customers are also becoming more environmentally conscious. 79% of UK customers recycle boxes and other packaging material from their online purchases. They can decide to take action if their purchases are not packaged in an eco friendly manner.
Some customers want to make their online shopping experience more personal. They are not just trying to reduce their environmental impact but also to reduce their carbon footprint. For example 35% of UK customers have purchased clothes, footwear, or accessories from a retailer that has their measurements on the file. This lets them avoid the return process and obtain what they want faster.
It is interesting to consider that UK shoppers have been reported to be more willing than ever to wait for online orders. This could be because they are used to the slow delivery times and are more aware of the time it takes for an item to be delivered in the mail.
3. Online shopping in the UK according to age group
Online shopping in the UK is a popular activity for many people. The most sought-after purchases are clothing and accessories, followed by groceries, and finally media such as music and movies. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. These events are very convenient for shoppers. Online Shopping Figures Uk comparisons of products and prices are also possible when making these purchases.
It is important to know that online shoppers are a diverse group. This makes it vital for online retailers to know the demographics their customers are searching for when buying products. In addition, it is also important to know how much time each age group spends shopping online. The younger generation, for example, is more likely to use mobile devices to shop than any other group. This is due to the fact that the younger generation is time-poor and will make use of multiple devices to accomplish online tasks.
The older generations however tend to have more conservative buying habits and are less influenced by advertisements on the internet. They are also more likely to visit high street stores to feel and see products prior to making an purchase. However, this doesn't mean they don't shop online due to the convenience and ease of use of online shopping remains very appealing to them.
Another interesting aspect to think about when it is about online shopping is that the older generation is more likely to anticipate and demand free delivery on all of their purchases. In addition, they tend to drop their carts when they believe that shipping costs are too high. Additionally, 61% of those over 55 say they'll add additional items to their cart in order to meet the free delivery threshold.
4. Online shopping in the UK depending on gender
In the UK both genders are equally likely to shop online. Women are more likely than men to make big purchases, such as furniture and electrical appliances. Both groups are also more likely to purchase fashion as well as health and beauty as well as home and garden and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies, 70% of shoppers were affected by the response of retailers to the COVID-19 outbreak. 69% of these shoppers looked for brands that supported and collaborated with their local community.
Shoes and clothing are among the most requested items to buy online in the UK. In fact 62 percent of British women who shop online purchased these items by the year 2020. However the online sales don't just apply to clothing with a wide range of other products available like kitchenware, jewellery and sports goods.
Online shopping has become more popular for finding the most affordable deals. In fact, some analysts predict that ecommerce sales will account for nearly one-third of all retail sales in 2024.
While some retailers struggle to cope with the increase in online sales, others are flourishing. Particularly the online market is booming for health, fashion and beauty, home and gardening, and consumer electronics.
In the near future, online shopping for these products is expected to continue to grow. As the number of internet users is growing it is expected that online shopping will become more popular in the future. With the increasing popularity of this method of shopping, it's essential for retailers to make sure their sites are optimized for mobile devices and that they offer an easy and secure checkout process.
5. Online shopping in the UK, by region
The UK is among the leading European ecommerce markets. When shopping online the British consumers are mostly influenced by price, convenience and the variety of items. These factors make it a great location for retailers looking to invest in their web presence and provide seamless shopping.
During the COVID-19 epidemic, online sales grew significantly as consumers opted for safe and convenient alternatives to instore purchases. This trend has continued following the pandemic as consumers continue to embrace shopping online as an alternative.
Online shopping is a major component of UK retail and some estimates suggest that it could make up one-third of sales by 2024. This growth is fueled by the increasing popularity of ecommerce among consumers and advancements in technology.
57% of UK online shoppers believe that convenience is the main reason why they shop online. This is followed by 48% who say that it is easier to discover special deals and offers and 37% of shoppers say there is a wider range of products available online. This contrasts with Europe, where a greater percentage of shoppers stated lower prices as the primary reason for their choice to shop online.
Consumers are also willing to try new brands and products when they shop online. Online consumers are open to trying new products and brands. Half of them are willing to try new brands when they shop on marketplaces like amazon uk online shopping clothes. Pay-as-you-go checkouts are a common choice for UK shoppers with 29% of online shoppers using a buy now pay later option in the last year.
Additionally, a robust online return policy is a crucial aspect of the online shopping environment in the UK. The majority of buyers (59 percent) check the return policy of a retailer prior Online shopping figures Uk to purchasing, and nearly half expect the retailer to arrange and pay for return shipping.
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