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Senseo Coffee Machines

Senseo, a coffee maker developed by Philips and Douwe Egberts together, is a device that makes fresh coffee using pods. It makes use of coffee pods to make a cup of fresh coffee.

Unlike other machines that are simple to use, the final product created by Senseo actually tastes like coffee. It also requires less clean-up.

This case takes place in July 2004. It concerns the launch of Tassimo by Kraft, the first serious competitor to senseo.

Senseo Seletc

Philips' Senseo Seletc coffee maker is a small, easy-to-use pod-based machine. It utilizes a unique pod system developed by Douwe Egberts to allow users to make a single cup of coffee instantly and without the hassle of dealing with a mess of grounds or filters. The Senseo Seletc has a sleek simple design that looks great on your counter. Its large water tank allows it to make 10 cups of coffee at once. It comes with a power button which illuminates to signal when it's ready for dispense, and an indicator light that goes off when the reservoir is empty. The Senseo Seletc has a memory feature that allows you to save your favorite recipes.

The Senseo Seletc. allows you to make a single cup or a double cup of coffee. Take off the tab at the top of the machine and put the pod in the middle of the slot. Press the power button that is centered on the front of the machine to start brewing. To stop the brewing process simply press the button to the right of the power button. The Senseo Seletc also has an automatic shut-off feature that turns off the machine when it's finished making.

Compared to traditional filter coffee makers, the Senseo Seletc is less taxing on the environment. It uses less energy and is made of recycled materials which makes it a greener alternative. In addition the Senseo Seletc is less expensive than other pod coffeemakers.

There are a myriad of Senseo machines each with its own unique features. The original Senseo machine is the most affordable while the Senseo Quadrante offers more functionality.

The Senseo Seletc features a new brick design that is easier to clean than previous models. It has a removable and washable drip tray, coffee spout, and a water tank. It also comes with a steel cup plate and a reusable filter. The Senseo Seletc is designed to be simple to use, and has an easy operation system as well as the Memo function to store your favorite recipes. The spout for coffee is inclined forward, and the holder for coffee pods is higher to provide better visibility. This machine is compatible with all Senseo coffee pods including the XL and milk-based ones. It's ideal for anyone who wants an efficient, simple-to-use espresso maker. It's perfect for small apartments, office or dorm. It also comes with a one-year warranty that is limited.

Senseo Selut

Senseo is a coffee-brewing device made by the Dutch companies Philips & Douwe Egberts. The Senseo system is based on coffeepads, or "caffe pods" in some countries. The system is known for its ability to create espresso-style drinks like cappuccino or cafe latte by pressing several buttons.

The unique brewing method of Senseo's pressurized brewing creates crema coffee that is pure coffee and not cream. This is what gives Senseo its distinctive scent and flavor. Senseo coffee is available in a variety of blends such as regular, mocca and dark roast. There are also other flavors added to the coffees, such as cafe choco or latte. There are also decaffeinated varieties.

Mondelez, through its Tassimo brand competes with Senseo in the single-serve market. To solve the issue of competition, the Commission analyzed if there was a possible overlap between the markets of senseo coffee maker for sale and Tassimo (as well as their respective coffee pods in Austria, Denmark France, Germany Italy and the Netherlands Spain and the UK) in Austria. The Commission discovered that there was no overlap between these markets, since Senseo and Tassimo are not their closest competitors. In addition the market share of Senseo in these countries is small and the Transaction will not significantly change this.