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We’re also seeing it being overused within the fallacious places. Talking of which….to get to the threads, you might want to click on on that tiny hamburger menu up there in the nook. It’s manageable, however figuring out what you need to do takes a millisecond longer than it should - which signifies that from a UX perspective, it’s a fail. The product pages aren’t much better. There’s so much to love concerning the iPad Pro product page: it’s clear, there are scrolling transformations, there’s parallax design in there… but it just goes on and on and on.