Business Highlights: Super Bowl ads; Russian oil cuts > 커뮤니티 카카오소프트 홈페이지 방문을 환영합니다.

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Super Bowl ads keep it light by using nostalgia and stars

NEW YORK (AP) - Super Bowl ads are more than just breaks between gameplay during the biggest sporting event of the year: they offer a glimpse of the country´s zeitgeist, along with how major industries are faring.

Advertisers spend millions for a chance to capture the attention of more than 100 million viewers expected to tune in for the big game. This year, crypto ads and automakers are advertising less since those industries are facing problems. Major food brands like M&Ms, tech companies like Google, streaming services including Peacock and more alcohol brands have jumped in to take their place.

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Doja Cat, John Travolta, Adam Driver star in Super Bowl ads

NEW YORK (AP) - Big name advertisers from T-Mobile to Buy google ads Account - vcc-shop.com are paying as much as $7 million for a 30-second spot during the Super Bowl on Sunday.

To get the most out of those millions, most advertisers release their ads in the days ahead of the big game to maximize publicity for their spots. In the ads released so far, John Travolta and "Scrubs" stars Donald Faison and Zach Braff sing a T-Mobile themed version of "Summer Nights" from "Grease," Adam Driver creates multiple versions of himself for Squarespace, and Alicia Silverstone reprises her "Clueless" character for online shopping site Rakuten.

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Year after `Crypto Bowl,´ crypto ads vanish from big game

NEW YORK (AP) - Cryptocurrency companies grabbed the spotlight during the 2022 Super Bowl, with commercials from a handful of newcomers to advertising´s biggest stage: FTX, Coinbase, Crypto.com and eToro.

Some marketing experts dubbed it the "Crypto Bowl." A year later, the industry has been humbled by a massive downturn in crypto prices, as well as the bankruptcy of several well-known companies. The dramatic turnaround harkens back to 2000, when dot-com companies such as Pets.com ran Super Bowl ads, only to go out of business within a year or two.
This year, crypto ads are nowhere to be found.

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Russia announces cut to oil output over Western price caps

MOSCOW (AP) - Russia has announced it will cut oil production by 500,000 barrels per day next month after Western countries capped the price of its crude over its action in Ukraine.

Deputy Prime Minister Alexander Novak said Friday that "we will not sell oil to those who directly or indirectly adhere to the `price ceiling.´" The Group of Seven major democracies have imposed a $60-per-barrel price cap on Russian oil shipped to non-Western countries.

The goal is to keep oil flowing to global markets to prevent price spikes, while limiting Russia´s financial gains that can be used to pay for its campaign in Ukraine.

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Judge rejects bid to nullify Boeing deal over Max crashes

DALLAS (AP) - A federal judge is rejecting a move to consider criminal prosecution for Boeing over the 737 Max jet.

The judge says courts don´t have the power to overturn agreements that federal prosecutors make with criminal defendants. Judge Reed O´Connor in Fort Worth, Texas, declined to re-open a settlement that Boeing made with the Justice Department two years ago, after two Max crashes killed 346 people.

Families of the passengers say they will appeal the ruling. In 2021, Boeing agreed to pay $2.5 billion in exchange for the government not prosecuting the company on a felony fraud charge.

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UK economy avoids decline but cost of living pains many

LONDON (AP) - The British economy has stagnated in the final three months of last year amid cost-of-living crisis that´s squeezing household budgets, crimping business investment and fueling labor unrest.

The Office for National Statistics said Friday that gross domestic product, the broadest measure of economic activity, failed to grow during the fourth quarter of 2022. Britain faces a prolonged economic slowdown triggered by soaring food and energy prices. Carlton Peters, who cooks for the Margins Project charity´s free lunch program, sees it in his own life.

He now buys all of his food in the reduced-price section of the supermarket and has cut out butter altogether because it is too expensive.

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Safety investigators subpoena pilots over close call at JFK

Safety investigators say they have issued subpoenas for pilots of an American Airlines plane involved in a close call at New York´s Kennedy Airport last month.

The National Transportation Safety Board said Friday the pilots have refused three times to sit for recorded interview. The NTSB says the American plane crossed an active runway without approval from air traffic controllers, and that led to a close call with a Delta Air Lines jet.
The Delta plane had to abort its takeoff.

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Dutch-owned grid operator mulls sale to German government

BERLIN (AP) - A state-owned Dutch company that is Germany´s biggest electricity grid operator says it plans to hold talks on selling its entire German business to the government in Berlin. Germany welcomed the announcement Friday.

TenneT, which is one of four transmission network operators in Germany, pointed to the need to find a "structural solution" to funding needs for its German business as the grid is bolstered to handle the transition to renewable energy. It put that cost at about 15 billion euros, or $16.1 billion. TenneT operates electricity grids across a large swath of Germany.
Those transmission lines are crucial for Germany´s plans to completely shift its power production from fossil fuels to renewable energy by 2045.

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The S&P 500 rose 8.96 points, or 0.2%, to 4,090.46.

The Dow Jones Industrial Average rose 169.39 points, or 0.5%, to 33,869.27. The Nasdaq composite fell 71.46 points, or 0.6%, to 11,718.12. The Russell 2000 index of smaller companies rose 3.47 points, or 0.2%, to 1,918.81.