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A Content Marketing Funnel Explained

A content marketing content strategist funnel is a method to let potential customers learn more about your brand, find solutions to their problems, and rewriter then feel comfortable buying from you. Content is best suited for each stage of the funnel.

Checklists, videos, and infographics are effective in getting attention, creating leads and keeping readers interested. Templates and guides that are gated work well at this stage.

Awareness

At this point, customers are simply aware of your brand and the services you offer. This stage is where content is designed to educate and inform prospects about the challenges your solution addresses and also the differences from competitors.

Take note of the keywords your customers use when searching online. You can use keyword research to determine what terms your customers use when searching online. This will assist you in determining whether your product or service is required. This information can be used to build a content calendar and decide the content pieces that are specifically targeted to these terms.

The creation of content for this phase of the funnel can aid in building brand loyalty among your customers. If your customers are aware about your brand, they'll have greater confidence in your ability solve their problems. This leads to greater conversion rates, whether that's newsletter signups, purchases or clickthroughs to your site.

A well-executed strategy for content can also help you close the gap in conversion. For instance, if find that the vast majority of your content is targeted at gaining awareness, but not enough is influencing buyers towards a purchase decision, you could increase your advertising budget to target middle-funnel keywords.

Another way to increase your bottom-of-the-funnel conversion is to use social media. Social media platforms like Twitter and Facebook let you interact with your customers directly giving you the opportunity to showcase your customer care. This can range from tweeting good reviews to promoting special offers.

You can also use content that is already available to help buyers move through the funnel, like case studies or blog posts. For instance, if write a post about how your product is superior than the competition's then you can post it on social media and invite readers to subscribe to your mailing list to receive more information. You can also encourage conversions at this point by asking users to include your name on their social media posts once they have tried your product. This will motivate other people to do the same, and will help spread the word about your brand.

Inquiry

A well-planned content strategy should include a variety of content types that attract customers at each stage of the funnel. For example, brand awareness campaigns might contain ads however, they should also include blog posts and infographics that address common concerns and objections. This content can be further shared via social media or email to drive organic traffic.

As buyers move through the consideration phase they begin to search for specific features of the product which will assist them in making a purchase decision. Frequently asked questions (FAQ) pages are an excellent content type for this stage. Use tools for keyword research such as Ubersuggest or search for rewriter popular hashtags for your industry to find questions your readers are asking. Develop answers to these questions, and then put them on your content funnel map.

During this stage it is crucial to present an enticing and compelling argument that shows the way your product or service will solve their problems and earn them more money. The content should also demonstrate the uniqueness of your brand when compared to the brands of your competition.

This is a straightforward stage to measure since the consumer is making a purchase decision. To determine whether you're getting the job done, look for indicators like conversion rates or the number of payments made and click-through rates.

As they move into the advocacy phase and become loyal customers of your brand. They also share your content because they feel strongly about it. This is a highly effective method to increase the number of people who follow your brand. You'll need to create content that encourages people to share it instead of only focus on engagement metrics. Consider using a tool such as Sprout Social to track the social shares that result from your content marketing efforts. This will give you a much more accurate view of the impact you have.

Decision

The majority of people are looking for information during the decision-making phase that confirms the purchase and explains how to use the product. At this point, they want to be certain that the product will solve their issue and justify the investment. Quality content is essential at this point, including product guides videos, case studies, and customer success stories. Your customers should also be capable of asking questions and receive answers from your support team. It's a great method to impress your customers and inspire them to by sharing their experiences.

You hope that at this point the customer will turn into an advocate for your brand and will promote it to their coworkers and friends. In order to convert those who are advocates to raving fans you'll have to provide them with relevant content that can help them get the most out of your product or service. You can accomplish this by creating customized newsletters, tutorial video, free trial offers and loyalty programs.

After your audience has converted from leads to paying customers It's time to concentrate on retention. The standard funnel for content marketing models tend to view revenue as the conclusion of the journey, but it is important to remember that consumers continue to interact with brands even after they have purchased. It is crucial to redefine the funnel as a dynamic model that includes revenue, instead of a static model.

The conventional content marketing funnels are useful for making your plan however, they don't take into consideration the complexity of the buyer's journey. Reimagining the funnel of content marketing as a circular model can help you develop a more holistic strategy. By planning for every stage of the process, you'll be able to create content that is engaging your audience and generate conversions. Then, you can utilize the information from these conversions to optimize your strategy and ensure that it is working effectively. Ready to see the difference that this approach can make for your business? Contact us today to request a no-cost content marketing playbook!

Retention

A funnel for marketing content can be a powerful instrument to aid brands in planning and implement their strategy. It will also help them determine the gaps in their approach. If a brand has lots of content that is geared towards generating awareness and interest but very few pieces aimed at middle of funnel, it must develop content for this stage.

Use tools like Ahrefs which look at the average time on a page and bounce rates of each piece to determine how specific your content is. The higher these numbers, the more effective your content.

It's important to keep up-to-date the content you write for the top of your funnel. This will keep your customers engaged in your brand, its products and services. The best way to do this is to create new content that focuses on specific keywords, answers questions that are likely to be asked by your customers and includes the most recent information on your business or product.

As your audience steps onto the MOFU stage they'll want more detailed information about your product or service as well as solutions to their issues. In this stage it's crucial to build trust by offering honest reviews and demonstrating value.

In the final phase of your content marketing funnel, your audience will decide whether they want to purchase. This is typically done via gated content that requires an email address or some other type of registration to gain access. The content is designed to convert the awareness and engagement you've created at the top of your funnel into qualified leads. Your sales team will then follow up.

You can still influence the customer journeys through your brand, even if the sales and support teams are the primary ones responsible for retention of customers. Create content that delights your customers throughout the entire process of content marketing. This can include useful resources, behind the scenes details and special deals that only your customers have access to. If you can build loyalty to your customers, they will become your best advocates and will help you reduce the time to sell.